Quality Unbranded

Our journey begun in 2016 in London and Shanghai.
We’re pursuing the passion for designer quality, versatile and affordable lifestyle products.

Designer Quality

We hit the road and flew to the biggest textile expos across Shanghai, Paris and Florence. Piece by piece, we’ve carefully sifted through thousands of materials to create the perfect combinations.

From giant knitting factories in Suzhou to small family-run leather studios in Civitanova, we’ve travelled the world in search of the best manufacturers that we can trust.

We practically lived in our supplier’s factories being part of every little step of the process.

After months of designing, testing and tweaking, we’ve created products we’re proud of, crafted to perfection.


Own less, enjoy more.

You’ll discover simple styles designed to tune in with your day to day life. No obtrusive logos, no loud designs. Regardless of occasion, location or time of day, you’ll find something that fits just right.

Expect only the best materials and fine craftsmanship.

Neutrally coloured pieces make up an inviting canvas for you to express yourself.


Most designer brands have excessive expenses. From fancy marketing campaigns to expensive retailer commissions. This is one reason why they’re so expensive.

We believe great products don’t have to come at an unreasonable price.

We did things differently. We sell exclusively online. We’ve skipped the middlemen by building relationships directly with our manufacturers and suppliers. You won’t find our ads in TV or fashion magazines, instead we rely on happy customers to spread the word (and we reward them for it).

Instead of artificially inflating our margins we pass these savings on to you.